The Salzburg Festival was born on 22 August 1920, when Hugo von Hofmannsthal's morality play Jedermann, directed by Max Reinhardt, was performed for the first time on Domplatz. Since then, the Salzburg Festival has established itself as the most important festival for opera, drama and concerts. This can be proven by numerous superlatives - not only in terms of the number of events, annual visitors or tickets offered. Everybody of distinction - conductors, directors, singers, actors and virtuosos of world renown - meet in July and August on the Salzach. And even the most prominent opera stars prepare their performances in weeks of hard rehearsals, putting themselves at the service of the festival philosophy that founding father Hugo von Hofmannsthal had once outlined: no ramp theatre, as the repertoire routine sometimes produces, but "dramatic theatre in the strongest sense".
Working for and with the young generation is one of the focal points of the Salzburg Festival programme. With the Young Singers Project, a top-class platform for the promotion of young singers was created in 2008. Among other things, the young talents who qualify for a scholarship are given the opportunity to work with Festival artists. Their performances are closely followed and often serve as a career springboard.
The Kühne Foundation has supported the Young Singers Project since 2013. Since 2019, the Kühne Foundation has been involved as the main sponsor of the Salzburg Festival and at the same time continues to support young singers.